FETAC National Advertising Campaign
Following its successful 'Hundreds of Courses One Award' national TV advertising campaign FETAC, in a joint communications project with the National Qualifications Authority of Ireland and HETAC, launched a new TV campaign in 2008. The overall message of the joint advertising campaign was to raise awareness of each of the individual bodies and allow a greater degree of understanding amongst our key target audiences of learners, providers, employers and stakeholders.
The TV campaign comprised of three TV commercials with a similar look and feel, one for each organisation. Each of these commercials clearly communicated the benefits of its specific organisation in order to bring a greater degree of clarity to the collective importance of the awarding bodies FETAC and HETAC, and the National Framework of Qualifications.
FETAC also produced a range of promotional posters using images from the TV campaign and a variety of strap lines to include its current strap line 'All your Achievements Count with FETAC'.
FETAC TV Ad
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To view the advertisement click on the image (this is an MPG file) |